Singapore launches “Singapore Rewards” program with free guided tours to attract foreign tourists

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Starting from Wednesday, March 8th, 2023, global travelers can log onto the “Singapore Rewards“ website to select the activities they would like to participate in. There are currently 38 tourism products available for registration, divided into four categories: novelty and excitement, dining, wellness, and sustainable environment. The Singapore Tourism Board has launched this rewards programme to allow visitors to participate in guided tours for free and get to know a different side of Singapore.

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Only short-term travelers who enter Singapore by airplane can participate in free activities such as those mentioned above, with each person limited to one activity. Tickets cannot be transferred or resold. Singapore citizens, permanent residents, and long-term pass holders are not eligible for the programme. In addition, the “Singapore Rewards” programme also provides a platform for local businesses in Singapore to launch and test new tourism products.

The Singapore Tourism Board estimates that the number of international visitors to Singapore in 2023 could reach 12 to 14 million, bringing approximately SGD 18 to 21 billion in tourism revenue to Singapore.

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