点赞！ 新加坡家具公司Commune 两年内将在中国开设超过100家分店

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根据新加坡8频道新闻、International Enterprise Singapore报道：新加坡家具公司Commune宣布，将在两年内，在中国开设超过100家分店。

Singapore’s leading home-grown furniture player Commune today announced its goal to open more than 100 outlets in China by 2020. Commune’s sales from the market hit almost S$7 million, accounting for 64% of its total revenue in 2017. This was a key driver of its revenue growth, at 40% year-on-year. For Commune’s next stage of growth, it will partner International Enterprise (IE) Singapore to adopt an omnichannel1 strategy to tap China’s growing market. Commune will integrate their online and offline presence seamlessly by developing data analytics capabilities and business intelligence tools to better target customers and cater to evolving customer shopping habits.

Commune家具在短短三年内，已经通过授权经销商模式，在中国一线和二线城市开设了40多家实体店。Commune公司去年在中国的销售额达到将近700万新元，约占总收入的64%。Commune公司也宣布，将同新加坡国际企业发展局合作，采纳全渠道策略，更好地把握中国市场的增长机遇。

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